Foreign Trade WordPress Website Building Service Guide (2023)
Compared with these platforms of Alibaba，Self-built websites have their own advantages and charms，Friends who are new to foreign trade website building don’t know where to start.，This foreign trade website building guide will sort out the procedures and precautions for building a foreign trade website in detail.。
What are the advantages of an independent website/self-built website?
Enhance corporate brand image
An independent website is an enterprise’s own portal website，Have complete control，Have its own independent domain name、independent brand，independent page，It can better enhance the company's image and demonstrate its strength.，thereby increasing customer trust。
Increase risk resistance
Putting eggs in one basket is very dangerous，If you rely too much on a certain platform to attract traffic and receive orders，There is no other way to promote，So when the platform is no longer available for you to use，Your business will be very difficult。
Accumulate customer resources
As time goes by，You will accumulate more and more customer information，Gradually we have our own customer database，Through data analysis of the website，You can more effectively cooperate with the website for online marketing，Improve sales conversion and customer stickiness。
High traffic quality
The traffic quality brought by a self-built website will be much higher than that of the platform，Because every traffic goes directly to your website，You don’t need a B2B platform to provide you with secondary diversion，All traffic is yours alone。
Things to note when building a WordPress website for foreign trade
Building a foreign trade website is easy to say，There are also many online tutorials，But as a newcomer，There are many things you need to pay special attention to when building a foreign trade website.，Avoid pitfalls。Cross-Border Valley summarizes the following points:：
- Don't be cheap，The annual hardware cost of a website is several hundred yuan，800Bypass the Yuan website building package!
- Don’t believe in SEO effects，SEO is very energy-consuming and time-consuming，This kind of SEO may only be effective but not effective。
- Don’t use cracked themes and plugins，Avoid website security issues。
- Do not choose a domestic server，Because your customers are all abroad。
- Do not choose a template to build your website (this "template" does not refer to the theme template of the WordPress website)。
- Don’t blindly create multiple languages and small languages，Make a main website and then consider other things.。
- If you are looking for a website building company，Make sure you own the domain name and website data。
- If you are looking for a website building company，Confirm after-sales support and price，I’ve seen people charge thousands of dollars to install an SSL certificate.。
- Understand basic SEO knowledge，Search engines are the primary source of traffic for most websites。
- Produce content (articles) that your website’s target users need，Don’t leave the website alone。
- Stick to it，It takes a long time to grow a website，Stay until your opponents give up，you will succeed。
What materials do I need to prepare for an independent station?
Building a foreign trade website is easy to say，There are also many online tutorials，But as a newcomer，There are many things you need to pay special attention to when building a foreign trade website.，Avoid pitfalls。Cross-Border Valley summarizes the following points:：
- domain name：This is the URL entered by our browser，Without a domain name, others cannot easily access your website.，The domain name usually accompanies your website，So it’s important to choose a good domain name。
- server：Other names include virtual host、website space、VPS、Cloud hosting, etc.，In short, it is a space for storing website files that can be accessed by the Internet.。Foreign trade users can consider SiteGround or Cloudways。
- website program：For most foreign trade websites，Our company recommends using WordPress to build，If you want to do e-commerce, just cooperate with WooCommerce.。
- database：Usually the server you buy will come with a database，The database is where your website content is stored，If someone builds a website for you, there is no need to use a database.，Then tell him to stop quickly，It is very inconvenient to do SEO on a purely static website。
- Basic company information：Include company LOGO picture、Company Profile、Company qualifications、Contact information, etc.。
- Product service information：Includes product categories、Product introduction copywriting、Product pictures, etc.。
- Reference website：Most companies don’t know how to build a website，So it’s unrealistic to draw the appearance of a website from scratch.，So we can collect some favorite websites or themes，Then integrate and design the appearance according to your actual needs.。Even if you are looking for a website building company to build your website，Providing reference websites can also let the other party understand the website style you like.。
List of foreign trade WordPress website building prices
B2B website
Mainly marketing display type-
Front-end design default responsive layout
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SEO layout in the initial stage of website construction
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Own domain name and server permissions
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Website building site in multiple languages
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Permanent free CDN acceleration
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Free optimization of site speed
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Original web design and layout
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Inquiry system construction
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Online chat customer service
B2C website
Mainly online transactions-
Front-end design default responsive layout
-
SEO layout in the initial stage of website construction
-
Own domain name and server permissions
-
Website building site in multiple languages
-
Permanent free CDN acceleration
-
Free optimization of site speed
-
Original web design and layout
-
Woocommerce custom design
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Online chat customer service
How to promote foreign trade WordPress website building
There are differences between self-built foreign trade websites and platform websites，You need to accumulate traffic a little bit by yourself，So website promotion is very important。Similar to development customers，No matter what method you use，As long as people know your website and visit it，Increase website traffic，The most common promotion methods for foreign trade websites are as follows:：
- SEM (Google/FB Advertising Marketing)
- SEO (Search Engine Optimization)
- content marketing
- Offline exhibition promotion
- social media marketing
- Q&A platform promotion
- Video marketing promotion
- EDM email marketing promotion
Case Studies
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