Moz Pro monthly subscription (non-shared)

MOZWhat is it?

MOZ is an seo tool，Provides information about your page's performance on major search engines。For entrepreneurs who want to achieve good search engine results by applying SEO techniques，this is essential。

The platform is one of the most complete in the virtual market。Its capabilities extend far beyond SEO optimization，Can improve your strategy。

MOZ has a variety of features that facilitate digital work，Widely used by digital entrepreneurs due to its sophisticated and useful resources，。

We can also mention，The information provided by this tool is an important factor in making decisions。By providing highly reliable information，Can greatly reduce the chance of failure and achieve incredible results。

MOZ plug-in download and installation

Search in Google Play StoreMOZ，Select the red box plug-in，After entering, click Install。You need to register a MOZ account before use，This is no difficulty。

Click on the MOZ plug-in icon in the upper right corner of Google Chrome，If the icon changes to a blue background as shown in the figure, it means that MOZ is running normally.。The MOZ toolbar will appear below the browser address bar.。

What do MOZ’s DA and PA mean?

The most conspicuous things on the MOZ toolbar are the DA and PA indices.。These two indices are important indicators for us to judge the quality of a website and whether it is suitable for us to do external links.。

DA represents the overall authoritative quality index of the website.。

PA represents the authoritative quality index of a web page。

Their scores are all from 1-100，The higher the score, the higher the quality.。There are currently three websites with a DA value of 100 points.，They are GOOGLE.COM、YOUTUBE.COM AND APPLE.COM。

For independent foreign trade stations，If the DA value reaches 15 or above, it is a qualified result.，If it can reach 30 or above, it will be an excellent level.。When we see a peer website with a high DA value，Just do it seriouslyCompetitor website research。on the contrary，For peer websites with very low DA value，Don't waste your time researching it。

How are MOZ’s DA and PA calculated?

MOZ has dozens of tradeoffs for calculations of DA and PA。Among them, the factor with the highest weight affecting DA and PA values ​​is the number and quality of external links linking to your website.。The greater the number of external links、The higher the quality，Your independent station’s DA and PA will increase。

When a new website goes online，Its DA value will always be 1。After one to two months of content marketing operations，The DA value will quickly rise to 3-5。The DA value is not an absolute value that grows linearly，It is much easier to grow from 10 to 20 than from 30 to 40。If you don’t take care of your website for a long time，Other websites have improved，Then your DA value and PA value will decrease。

Then do we need to deliberately increase the DA value??I think it's not necessary。The fundamental way to increase DA value is to do content marketing well，Then doing content marketing well is also the prerequisite for us to improve natural traffic and corporate authority.。So do content marketing well，DA value will gradually increase over time。This is like a student who excels in studies，He has high test scores because of his strong learning ability，It is not because of his high test scores that he has strong learning ability.。

What is SPAM SCORE on MOZ?

There is SPAM SCORE information on the right side of DA，This information simply means the proportion of websites that have been penalized or banned by Google.。If a website has a lot of features that Google considers spam，Then the SPAM SCORE index will be very high。If a website’s SPAM SCORE index is greater than 60%，Then this website is an out-and-out spam website。Even if a website has a high DA value，But SPAM SCORE is greater than 40%，Then I don’t recommend you to build external links from this website.。

A normally operating independent foreign trade station，Its SPAM SCORE is mostly between 0-10%。If your independent station SPAM SCORE is greater than 10%，Then you need to check the risk factors of your website。

How to use MOZ to crawl the TKD settings of a target website?

As shown in the picture，Click on the magnifying glass icon on the MOZ toolbar，A drop-down menu bar will appear。The domain name of the website is above、title、Description and H123 settings。

When we investigate peer website information in depth，This information must be collected and organized。

How to use MOZ to determine whether an external link is DOFOLLOW or NOFOLLOW?

As shown in the picture，Click the pencil icon on the MOZ toolbar，Four text buttons will appear below。

• Followed：click this icon，All Dofollowed anchor text on the web page will be highlighted green；
• Nofollowed：click this icon，All Nofollowed anchor text on the page will be highlighted purple；
• External：click this icon，All external link anchor text on the web page will be highlighted in blue；
• Internal：click this icon，All internal links on the page will be highlighted green；

Introduction to MOZ functions

one，keyword research：keyword research，

I’ll use the “mini spy camera” as an example in the picture below.，You can see the picture below：

Country：You can select specific countries，I chose the United States above

Monthly Volume：It will show keywords within the last 12 months，Minimum and maximum search volume in a single month。

Difficulty：keyword seo difficulty，0-100point，The higher the score, the more difficult it is，Generally recommended if you can find one below 35，Then ranking is easier to do。

Organic CTR：To put it simply, it is to estimate when users search for keywords.，Ratio of clicks to ads and organic rankings。

Priority：This is a score launched by moz for how difficult it is to rank for a keyword.，The higher the score，The better the chance of getting a good ranking，Personally, I feel like it’s tasteless。

keyword suggestions：Here we will recommend some related expansion keywords，We can also dig out more keywords here。

Serp analysis：Details of Google search results competitors，Including domain name weight and web page weight。

two，Link Research，External link analysis

It can analyze how many external links a specific specified web page has，How is the weight，This is definitely very helpful for children’s shoes who don’t know how to make external links.，We can follow our competitors to do external links，They posted external links on those websites，I can see if I can follow suit.。

three，Rank Tracking，Rank tracking

This function allows you to query which keywords a specified website ranks in Google.，Ranking etc.。

Four，On-Page Grader：web page seo analysis

You can enter a specific web page，Specify keywords，The tool then analyzes the title of the page，Does the meta description contain keywords?，What is the keyword density of the web page?，What is the web page seo score?，This function is still available，Suitable for some more important page optimization。